What we do
Equity Release Supermarket is a multi-award winning independent advisory firm at the forefront of the rapidly expanding equity release market. The company is owned by its founder Mark Gregory, a financial services professional with over 20 years’ experience in equity release and we currently have a national team, of both employed and self-employed advisers – the former we are looking to expand.
Established in 2008 and directly authorised since 2012, Equity Release Supermarket has gained an enviable reputation through combining high quality impartial financial advice, streamlined administration processes, digital technology including the only customer research tool in the market - smartER. Our unique collection of online, real-time tools have unrivalled accuracy being updated consistently by lenders themselves. This knowledge and experience in lead generation techniques enables the company to self-generate 20,000+ leads per annum.
Since the infamous budget of September 2022, Equity Release Supermarket has overcome the financial consequences placed upon the whole later life market. By implementing cost saving measures, including further improving its lead generation techniques and onboarding strategic partners such as MoneySuperMarket, we are now in a position to recruit more employed advisers to provide whole of market advice to service these enquiries.
We have also strengthened our leadership team and appointed a number of top-class agency partners to support us in realising our ambitions.