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Equity Release Supermarket Jobs and Careers
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Equity Release Supermarket Jobs and Careers

What we do

Equity Release Supermarket is a multi-award winning independent advisory firm at the forefront of the rapidly expanding equity release market. The company is owned by its founder Mark Gregory, a financial services professional with over 20 years’ experience in equity release and we currently have a national team, of both employed and self-employed advisers – the former we are looking to expand.

Established in 2008 and directly authorised since 2012, Equity Release Supermarket has gained an enviable reputation through combining high quality impartial financial advice, streamlined administration processes, digital technology including the only customer research tool in the market - smartER. Our unique collection of online, real-time tools have unrivalled accuracy being updated consistently by lenders themselves. This knowledge and experience in lead generation techniques enables the company to self-generate 20,000+ leads per annum.

Since the infamous budget of September 2022, Equity Release Supermarket has overcome the financial consequences placed upon the whole later life market. By implementing cost saving measures, including further improving its lead generation techniques and onboarding strategic partners such as MoneySuperMarket, we are now in a position to recruit more employed advisers to provide whole of market advice to service these enquiries.

We have also strengthened our leadership team and appointed a number of top-class agency partners to support us in realising our ambitions.

How we do it

Central to our growth is our lead generation programme and our customer enquiries are either generated from our own websites, via our introducer partnerships or from favourable recommendations from our existing customers.

We don’t buy in leads from third parties. As such we are a self-sufficient business where customers approach us and so the leads we provide to our advisers are of a higher quality, thus enhancing the conversion rate of lead to sale.

We have also invested in centralised administration and compliance, embracing technology to deliver a prompt and reliable service to clients. This includes a case tracking facility where clients can login online to access application updates and documentation. This streamline process has gained the company an enviable 5.0/5 feefo review record from its customers.

We also enjoy an excellent compliance record, which has been verified following audits from Legal & General, KPMG, LV= and Canada Life. In addition, we have invested in external compliance support to ensure that we remain aware of our regulatory obligations & assesses our compliance function on an ongoing basis along with GDPR compliance and Consumer Duty.

Moreover, we have controlled fixed costs to ensure that we remain profitable in the event of fluctuating markets and are able to expand without significant investment. Sales and financial performance are reviewed monthly and we now have our strategic team in place to formally review progress and drive future growth across key areas such as compliance, administration, sales/marketing and IT.

Who you'll work with

Mark Rumney Working for Equity Release Supermarket will be an extremely rewarding role from both professional and financial perspectives.

Embracing the latest technologies, we aim to ensure the adviser has all the tools available to maximise their earning capacity. One of these includes working remotely, which advisers find helps to manage their work/life balance, and therefore encourages better sales production & job satisfaction.

This is one of the reasons why Equity Release Supermarket has such an enviable staff retention record and great morale from the office staff, to advisers, through to senior management. In addition, we have the respect of and an excellent working relationship with all lenders.

We have now built our team of dedicated admin/case handlers at our Head Office in Cheshire, who ensure that advisers are supported, and cases processed as quickly as possible to completion. This helps provide both satisfaction for the consumer, who receive their funds promptly, and the adviser in terms of faster remuneration.

We have an excellent back office CRM system which is provided to assist you manage your cases & leads & enables you to run your own ‘business within a business’. Our focus is to provide an efficient platform that enables you to concentrate on what you do best…writing business.

Equity Release Supermarket are selective over recruitment and we ensure anyone joining the company is provided with our bespoke academy training programme to ensure our standards, befitting with Equity Release Council and FCA guidelines are upheld and maintained. We purposely manage our lead volumes and our focus is quality first, which ensures that our advisers are working efficiently and have a greater earnings capacity than our rivals. Our moto ‘less is more’ is our proven forte.

Due to the lead volumes we are now generating, we need more quality employed advisers to service these enquiries.

We have a great equity release proposition, a successful team of equity release advisers who have joined the company and are recognised as some of the best in the industry, which is just one the reasons for our continued success.

What you'll get

  • Great work/life balance whilst providing a fantastic client experience
  • The opportunity to become a top earning adviser within our industry
  • The trust to manage your own diary to fit your workload
  • Regular meetings and social events to ensure great team morale
  • The latest technologies to provide efficiencies and dedicated support
  • The support of your fellow advisers through sharing ideas & best practice


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What we’re looking for

Due to continued growth, Equity Release Supermarket are now looking to expand our existing complement of employed equity release advisers with new positions around the UK.

Applications would be considered for experienced equity release advisers, but also consideration given to advisers currently not specialising in equity release, but who have an excellent track record in financial services.

Our employed roles would be in conjunction with our expanding tele-advice operation. Employed advisers receive a generous basic salary, plus a monthly, quarterly and annual bonus structure.

Excellent lead generation is also provided via our innovative websites, Equity Release Partners (B2B) proposition, direct consumer enquiries and other innovative lead generation methods. An element of self-generated business is to be expected to supplement leads provided by the company.

Full administration and IT support will be provided, and our centralised administration team manage your cases through to completion, allowing advisers to do what they do best – advise.

Approached with the right attitude and self-motivation, the position is highly rewarding with realistic targets and uncapped earnings.

We look forward to hearing from ambitious, conscientious, professional, consumer friendly advisers looking to share in an expanding yet rewarding equity release marketplace.

The ideal candidate will have gained Certificate in Financial Planning plus CeMAP, and either having, or a view to immediately obtaining the relevant Equity Release Qualification.

We are therefore looking for applications from successful financial services personnel with a proven track record, who can demonstrate a passion for equity release, drive for sales and willingness to learn from some of the industry's top equity release specialists.

For further information, please attach your CV and any information relevant to your application to Mark Gregory by using the contact form below.