Mark GregoryCeMAP CeRER

Mark Gregory is the Founder and CEO of Equity Release Supermarket®, who are now one of the top 5 equity release broker firms in the UK. During his 15-year tenure, Mark has created a unique advice service within his company that’s been nurtured using his experience from some of the UK’s top insurance brands.

Mark has lead the company’s growth and development, with a strategy of innovation and using digital tools to enhance the customer experience. Under his leadership, Equity Release Supermarket have collected numerous awards from Best Equity Release Advisers, Best Broker Website and Best Equity Release Broker Customer Service.

Mark, set up Equity Release Supermarket in 2008, with the aim of providing a quality, independent equity release advisory service. He has over 20 years of experience in this sector after a successful career as a Financial Adviser working with household names such as Prudential, Eagle Star & Sun Alliance. Mark came across equity release schemes at Norwich Union (now Aviva) and saw first hand the difference equity release can make to someone over age 55.

This sense of helping others has driven his vision forward and now runs the company with a complement of over 40 advisers, supported by an administration team based in Birchwood, Cheshire. Mark’s recognises the importance of team ethics within the company and this portrays itself onto its clients, as evidenced by the 5.0/5 feefo customer satisfaction rating and 5 Star Gold Service Award.

Looking forward, Mark is continually developing new technology that will help enhance the user experience. This is his driver, and not just for Equity Release Supermarket’s benefit, but also to leave a legacy for the equity release industry as a whole.

With ambitious plans to be UK’s No.1 recognised equity release broker, he now feels the new website and consumer facing technology including smartER® - a unique whole of market client research tool, will help establish Equity Release Supermarket as the place where consumers can visit for live information and advice from a friendly and professional, yet compassionate company.